How Obama Tapped Into Social Networks’ Power

November 11, 2008 at 12:00 am PT

In February 2007, a friend called Marc Andreessen, a founder of Netscape and a board member of Facebook, and asked if he wanted to meet with a man with an idea that sounded preposterous on its face. Always game for something new, Mr. Andreessen headed to the San Francisco airport late one night to hear the guy out. A junior member of a large and powerful organization with a thin, but impressive, résumé, he was about to take on far more powerful forces in a battle for leadership.

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Tagged with: Barack Obama, David Carr, Facebook, Marc Andreessen, New York Times, social network, Twitter

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