2008: The Year Web 2.0 Hits the Enterprise

According to Forrester Research, there will be “strong demand” for Web 2.0 tools in the enterprise in 2008. Even though 42% of enterprises say adding Web 2.0 tools is not on their agenda, according to a Q3 2007 survey, Forrester expects that half of those will change their mind and embrace Web 2.0 tools by year end. In the report “Top Enterprise Web 2.0 Predictions For 2008,” analyst Oliver Young gives three reasons why he thinks 2008 is the year that “IT departments will take their heads out of the sand and embrace Web 2.0 technologies.”

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