Nate Anderson, Associate Editor, Ars Technica

Cellphones Quickly Becoming Portable Entertainment Devices

December 31, 2007 at 12:01 am PT

All of the entertainment options that are hot on the PC–social networking, Web video, user-generated content–are downright torrid on the smallest of screens, the cellphone. New research from Deloitte & Touche finds that 47% of 25- to 41-year-olds use their cellphones for entertainment, a massive surge from the 29% who said they did so only eight short months ago. And where the eyeballs go, there go both the ad dollars and the aspirations of many businessmen.

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Tagged with: ads, cell phones, Deloitte & Touche, entertainment, Nate Anderson

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