Revenge of the Flacks

If you’re still wondering why the media world is getting turned on its head, consider the following anecdote. A few years back, representatives from the Industry Standard, Wired and Upside were invited to a public-relations gathering to talk about how they decide what to cover. After they finished their prepared remarks, a young woman in the audience stood up to ask a question. “You talk a lot about tricks and tips on what we should do,” she said. “But I’ve done all that and I still can’t get you to cover my clients.” The reporter from Upside recognized the opening and rammed a Mack Truck right through it. “Ma’am,” he replied, “you need better clients.”

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