Reimagining Direct Marketing With a (Twitter) Spin

Michael Dell gets a lot of the credit for pioneering the direct sale of PCs to the public. The reality is that there is a legion of now long-forgotten mail order entrepreneurs who came along earlier. He just did it better than all the rest. So it was with more than usual interest that I read a piece published by InternetNews.com earlier this week in which Dell’s (DELL) eponymous company claimed that sales alerts on Twitter had resulted in about $1 million in sales.

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