How YouTube Can Fix Its Revenue Problem

It appears that YouTube can only monetize about 4 percent of its content. Which leads to the question of “how can Youtube monetize the other 96 percent of its content?” The answer, believe it or not lives within Youtube and begins with another question: “Can YouTube generate enough traffic per video to cover the cost of reviewing content for copyright violations?” After all, Google is the king of traffic generation and monetization, right?

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This is a section of the AllThingsD Web site featuring posts that have been curated from around the Web: pieces we’ve read, discussions we’ve followed, stuff we like. Five posts are included here each weekday, but only the headline and the first two sentences. We link to the original site for the rest. The section is explicitly labeled, so it’s clear that content comes “from other Web sites.”

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