The Platform Is the Message
For years, people have been saying that they will watch things in high-definition TV that they would never ordinarily watch. In the 12 years I have been involved in Internet video in one form or another, I have yet to have anyone tell me they will watch something just because it’s on the Internet. That’s not to say people won’t surf the Net and sample something they otherwise would not watch. But one thing is becoming increasingly clear, while more people are “snacking on Internet video,” the real “meal” continues to be TV.
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