My 2016 Olympics Business and Technology Predictions

August 27, 2008 at 12:00 am PT

If you haven’t read, ESPN has said that they will be aggressively bidding for the retransmission rights for the 2016 Olympics. Notice that I didn’t say TV rights. The battle for the Olympics rights will be in spreadsheet projections done by ESPN, NBC and probably DirecTV that will take into account what revenues can be generated by TV advertising (traditional and interactive), cable/satellite subscription revenues, an ever-increasing market size for mobile video and advertising, and of course audio/video and text advertising of all types.

Read the rest of this post

Tagged with: Apple, ESPN, Mark Cuban, NBC, Olympics

comments so far. Add yours.

About Voices

This is a section of the AllThingsD Web site featuring posts that have been curated from around the Web: pieces we’ve read, discussions we’ve followed, stuff we like. Five posts are included here each weekday, but only the headline and the first two sentences. We link to the original site for the rest. The section is explicitly labeled, so it’s clear that content comes “from other Web sites.”

We also solicit original full-length posts and accept some unsolicited submissions. Voices is edited by Beth Callaghan.