Damage Control: Social Media Reversals

Corporations continue to get blindsided by social media –which of course, is just a representation of underlying customer or product issues that should be fixed. Companies respond in three ways: 1) Ignore it and do nothing at their own peril, 2) Are responsive but not necessarily in control 3) Assert themselves and be proactive–even during a crises. The following three examples highlight companies being proactive in the third effort–and analyzes their end result.

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