How Social Networking Could Kill Web Search as We Know It

Search is dead. Or at least that’s the opinion of one tuned-in venture capitalist I’ve been getting to know this year. We were recently discussing the drawn-out Microsoft-Yahoo-Google showdown and its larger implications when my fellow futurist issued his bold statement as a sort of summary dismissal of the whole multibillion-dollar battle. In his opinion, Silicon Valley’s Big Three are fighting over the scraps of the last decade of innovation while there’s a sea change taking place in the way people use the Internet–one that may leave the Web’s biggest players holding all the cards to a game nobody wants to buy into anymore.

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