Walt Mossberg – For iPad and Mobile Devices, a “Port” out of the Norm
Freaking out about the easier opt-outs proposed by some online-privacy advocates? Maybe you don’t have so much to worry about.
In June, Fetchback, an advertising network that specializes in ad “retargeting,” added a link within its ad units that, when clicked, took consumers to a page that explained who the advertiser was and how the ad got there and gave contact info for Fetchback, as well as a way to opt out of future targeting.
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