Does Streaming Lift Music Sales?

Free streaming music turns people on to new music and encourages them to buy, says social-networking site Last.fm. In the music industry, this will not come as a huge revelation.

Last.fm, acquired by CBS last May, announced Wednesday that since the company launched its on-demand streaming service two months ago, CD and download sales through its partnership with Amazon.com have more than doubled.

So what does that mean?

Music discovery continues to be one of digital music’s greatest vulnerabilities. Nobody has come up with a sure or simple way to help people wade through the millions of tracks available on the Web.

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