Dr. Jekyll, Mr. Hyde and Privacy on the Web

Ever since Netscape started storing cookies in its browsers, there has been a Jekyll-and-Hyde nature to the web. The Jekyll web promised a more personalized experience, with sites serving ads for products and services that you would actually be interested in–ads that are more like useful information and less like glaring interruptions. The Hyde web wanted sites to stalk you, recording little bits of data about your online life until they knew more than you’d be comfortable sharing even with some friends.

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