Facebook: No Social Networking Here

One of the delightful things about creating a new Web application or service is the way in which end users find unintended ways of utilizing said service. That’s a common story we hear from those who’ve created cutting-edge and disruptive products on the Web and something that has become an aspiration of Web start-ups.

An example that springs to mind is the way in which early adopters of Twitter made use of the @ sign, and how Twitter recognized this to evolve to become more than a micro-blogging system into a communications platform.

But Facebook is different. Arrogant even.

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