Walt Mossberg – For iPad and Mobile Devices, a “Port” out of the Norm
Two years ago, when other media executives were convinced that the only way to succeed on the Web was to give away their content, “we were regarded as slightly freakish,” says John Ridding, chief executive of The Financial Times.
The FT, which had charged readers for access to its Web site since 2002, stuck with that strategy, merely tweaking its system to try to draw in more readers.
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