Jennifer Vilaga, Copy Chief, Fast Company

FTC Responds to Blogger Fears: "That $11,000 Fine Is Not True"

October 9, 2009 at 8:00 am PT

As you’ve likely heard by now, the Federal Trade Commission is trying to reign in freebie-grabbing bloggers and graft-happy social media users masquerading as unbiased critics. The agency announced an update to the FTC Act of 1980, the requisite guidelines for consumer endorsements and testimonials. For many, the takeaway has been this: Bloggers Must Disclose Every Single Freebie Sent to Them From Companies–or Pay an $11,000 Fine. Scary.

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Tagged with: bloggers, consumer endorsements, digital, Fast Company, Federal Trade Commission, fine, freebie, FTC Act of 1980, graft, Internet, Jennifer Vilaga, social media, social networking, software, testimonials

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