The Social Press Release: Multimedia, Two-Way, Direct to the Public

Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled “Die! Press release! Die! Die! Die!,” in which he exhorted publicists to break down press releases into sections, tag the information and provide links to more sources. … Much to Foremski’s great surprise, PR pros actually listened.

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This is a section of the AllThingsD Web site featuring posts that have been curated from around the Web: pieces we’ve read, discussions we’ve followed, stuff we like. Five posts are included here each weekday, but only the headline and the first two sentences. We link to the original site for the rest. The section is explicitly labeled, so it’s clear that content comes “from other Web sites.”

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