Long Tail Evolution

I recently gave a presentation on the evolution of the long tail, concluding that the long tail is getting longer, but the “head” is getting bigger. The reasons for the increasing length of the long tail are clear: There are more people online, they are spending more time online, and their search habits are becoming more sophisticated. This means that there are more things being searched for and more ways of searching for them, hence the number of distinct but niche search terms–the long tail–is increasing.

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