Google's SideWiki: Don't Say We Didn't Warn You

October 1, 2009 at 12:03 am PT

Let’s be clear. Sidewiki is a land grab. Google (GOOG) has now set up real estate on every single website for commentary from the masses.

Once a person is signed up (and anyone can–it’s part of the Google toolbar), he or she can comment on any page and see comments from others on those pages. Google uses an algorithm to decide which comments go at the top. And Google, not the site owner, decides which content must be taken down because it’s inappropriate.

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Tagged with: Ad Age, Google, Google toolbar, Internet, Josh Bernoff, search, Sidewiki

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