Government 2.0: The Rise of the Goverati

Everyone knows how well Barack Obama’s presidential campaign made use of new media to raise money and market the candidate. We also know how big a role social technology played during inauguration week, from handheld flip HD footage appearing on network TV to people reporting on Twitter about what they liked and disliked. After President Obama took office, spirited debates proliferated in the blogosphere about whether or not whitehouse.gov is Web 2.0-enabled and what the role of President Obama’s CTO might be. But one striking trend has largely flown under the national radar: the rise of the goverati.

What is the goverati? It is made up of people with first-hand knowledge of how the government operates, who understand how to use social software to accomplish a variety of government missions, and who want to use that knowledge for the benefit of all.

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  • http://dhdeans.blogspot.com David H Deans

    It’s interesting to note that the three key tenants that Macon Phillips outlines — communication, transparency and participation — for the U.S. government are identical to the challenges that large companies face as they try to evolve beyond the “monologue mindset” that’s so typical of the traditional professional PR legacy.

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