Handling Video Traffic Spikes: In the Event of a Michael Jackson or LeBron James Exclusive

When you run a news site and you get your hands on a video that you know is going to be huge–potentially-breaking-your-site huge–what do you do? In two recent cases, companies turned to new video platform providers that promised they could handle the strain. And in both cases, they appear to have done just that.

Celeb mag Us Weekly last month gained possession of a video of Michael Jackson sustaining the burn injuries that would kick off his lifelong (and ostensibly life-ending) painkiller addiction.

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