Saul Hansell, Blogger, New York Times Bits

Google Tests Video Ads on Search Results Pages

February 15, 2008 at 12:01 am PT

Google has always had a love-hate relationship with advertising. Its power and wealth come from the $16 billion a year of advertising that it sells. Yet on its most important pages, the results from its Web search engine, it has limited ads to nothing more garish than a dozen words of text. That is about to change. On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.

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Tagged with: advertising, Google, images, interactive, maps, New York Times, Saul Hansell, search, video ads, Web

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