Jon Healey, Editorial Writer, Los Angeles Times

HBO's Timid iTunes Offer

May 14, 2008 at 12:00 am PT

Time Warner subsidiary HBO has gotten a fair amount of credit today for persuading Apple to abandon its one-price strategy for TV shows at the iTunes Store. That’s an interesting development, and it could open the door for NBC to bring its shows back to the store. But what many of the reports overlooked was how little HBO decided to put onto the virtual iTunes shelves. The network is making available downloadable versions of older shows only, and charging premium prices for many of them to boot.

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Tagged with: Apple, HBO, iTunes, Jon Healey, Los Angeles Times, TV

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