LeapFrog Hopes for Next Hit With Interactive Reading Toy

LeapFrog Enterprises needs a knockout hit. The company’s LeapPad became an instant sensation after it was introduced in 1999 and helped turn the small educational toy maker into one of the fastest-growing toy companies in history. But as the LeapPad aged, LeapFrog’s fortunes sagged. This week, LeapFrog pulls the wraps off the LeapPad’s successor, the Tag, a thick, white-and-green plastic stylus that turns paper books into interactive playthings.

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