Simon Dumenco, Columnist, Ad Age, The Media Guy

Hey, Magazines, Are You In or Are You Out?

November 25, 2008 at 12:01 am PT

I’ve got a few questions for American magazine publishers:

Are you in or are you out?

Do you still believe in the very act, the very business, of publishing?

And do you still believe in presenting carefully selected words and pictures–expertly produced information–for a targeted audience?

Lately, some companies seem to be answering yes–for instance, Ziff-Davis, which announced last week that it is discontinuing its PC Magazine as a print product but has been investing in its Internet strategy and is therefore ready and able to continue publishing the title on the Web.

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Tagged with: Ad Age, Internet, magazine publishers, PC Magazine, print, publishing, Simon Dumenco, The Media Guy, Ziff Davis

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