Palm, Once a Leader, Seeks Path in Smartphone Jungle
If anyone knows how best to survive a corporate near-death experience, it is Jon Rubinstein. In 1997 the former Hewlett-Packard engineer was asked by Apple’s founder, Steven P. Jobs, to lead the hardware engineering division at the company, which was then struggling. Apple was wallowing in financial losses and the Mac’s appeal was waning. Mr. Rubinstein agreed, and over the next nine years he and his team of engineers breathed new life into the company by helping develop the iMac and the iPod. Those experiences should serve him well as he seeks to resuscitate Palm.
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