Holy Cash Cow, Batman! Content Is Back

On an early Saturday morning about three weeks ago, Barry M. Meyer pulled a sheet of paper from the fax machine in his home office, inhaled deeply and held it up to the light of a nearby window.

The number on the fax was eye-popping: $66 million, plus change.

Ka-ching. The opening-day box office receipts for the Batman film “The Dark Knight” had just set a record. And for myriad reasons–including the late Heath Ledger’s delicious turn as the Joker–the blockbuster is still filling theaters on a pace that may land it just behind “Titanic” on the list of all-time, top-grossing films.

Read the rest of this post