How AdMob Brings Google Important Competitive Intelligence

November 12, 2009 at 12:03 am PT

In case you missed it, Google (GOOG) acquired mobile ad network AdMob for $750 million in stock.

There’s a lot of speculation on why, but the obvious reason is that Google wants more direct access to what they are betting heavily on–that mobile is the next great advertising medium. It’s made a huge bet on mobile with Android, which is an obvious move to own the mobile search ad market, but now it’s got its hooks into the mobile display ad market as well.

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Tagged with: Ad Age, Ad Mob, advertising, digital, Google, Ian Schafer, Internet, search

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