Louise Story, Staff Writer, New York Times

How Do They Track You? Let Us Count the Ways

March 10, 2008 at 12:04 am PT

In my article in Monday’s Times, “To Aim Ads, Web Is Keeping Closer Eye on What You Click,” I worked with comScore to develop a new measure for Web companies: how much data they can collect from users.

On the Internet, companies are typically ranked by how many different people visit their sites in a given month. And when Microsoft announced its $41 billion bid for Yahoo, comScore and Nielsen Online promptly put out estimates counting how many people would be in the merged company’s total audience.

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Tagged with: ads, click, comScore, data, Internet, Louise Story, Microsoft, New York Times, Yahoo

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