How Pizza Hut App Got Role in Latest iPhone Spot

September 23, 2009 at 12:05 am PT

Pizza Hut’s iPhone app will be featured in an Apple-sponsored iPhone commercial breaking tonight. The pizza chain’s app was the first for the fast-food space, released this past summer.

Ian Wolfman, chief marketer for Pizza Hut’s digital agency, IMC2, said that while the marketer had planned to contact Apple (AAPL) and campaign for a place in one of its commercials, the computer maker called the pizza chain first. “And they moved quickly,” Mr. Wolfman said. The initial call came just three weeks ago.

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Tagged with: Ad Age, app, Apple, digital, hardware, innovation, iPhone, Pizza Hut, search, Yum Brands

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