Walt Mossberg – For iPad and Mobile Devices, a “Port” out of the Norm
They say you can tell a lot about a person by the company they keep. Joel Jewitt is inclined to agree.
Upon reviewing your social networking friend list, Jewitt and his colleagues at the San Francisco-based data-mining firm Rapleaf say they can help predict which ads you’ll pay attention to and whether or not you’re a worthwhile risk for a credit card or a loan–all without hacking into any accounts or breaking any laws.
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