David Sarno and Alana Semuels, Technology Reporters, The L.A. Times

Ignore Twitter? Major Brands Learn They'd Better Respond — and Quick

April 22, 2009 at 12:01 am PT

Amazon.com Inc. (AMZN) shut like a book.

Domino’s Pizza Inc. (DPZ) was late but eventually delivered.

And CNN focused on the good news.

When the three major brands engaged with their Web-savvy fans and critics in separate incidents last week, their responses demonstrated how corporations are still learning how to control their messages–and reputations–in a fast-twitch online world.

Read the rest of this post on latimes.com, its original Web site

Tagged with: Alana Semuels, Amazon.com, brands, CNN, corporations, Danny Sarno, digital, Domino’s Pizza, Internet, LA Times, reputations, social networking, Web-savvy

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