Steve’s Fine, But Some of the Investors Needed CPR

I have nothing but deep collegial empathy for the folks at the Bloomberg financial newswire after they accidentally let their pre-prepared Steve Jobs obituary slip momentarily onto the Web yesterday. The sophisticated publishing systems used in newsrooms today have many advantages, but they can also disrupt the old-fashioned, linear workflow with its series of checkpoints and enable more people along the line to accidentally and instantly publish a file before its time, leading to its equally instant dissemination across the Net. Add in the need for news organizations to stand ready with quick responses to scheduled, foreseeable or, in the case of obituaries, inevitable events, and you can expect to see A-matter leaking out on a semi-regular basis.

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