Peter Kafka, Managing Editor, Silicon Alley Insider

News Corp: Selling Ads for MySpace Is Hard Work!

May 8, 2008 at 12:00 am PT

News Corp. execs did more than just admit that they weren’t going to hit their revenue goals for MySpace and Fox Interactive Media today. They also fessed up to another open secret: Selling ads on social networks is really difficult. How difficult? Consider that even while MySpace and all of the other FIM sites continued to grow, FIM revenues dropped from $233 million in Q2 to $210 million in Q3; about a third of that total came from a three-year guaranteed deal from Google.

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Tagged with: Fox Interactive Media, Google, Myspace, News Corp., Peter Kafka, Silicon Alley Insider

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