The War for the Web

Microsoft was smart to walk away (for now) from its $44 billion bid for Yahoo. It’s never good to overpay. But the software giant–whose stock has flat-lined for eight years–was on to the right strategy in looking to the Web for growth. Can’t Microsoft build something on its own? Why the rush to pay billions for Yahoo? The simple (and wrong) answer was that adding Yahoo’s 20% Web search market share to Microsoft’s 10% meant that it could compete against Google’s 60% share. Technology changes too fast for that to make sense except on paper.
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This is a section of the AllThingsD Web site featuring posts that have been curated from around the Web: pieces we’ve read, discussions we’ve followed, stuff we like. Five posts are included here each weekday, but only the headline and the first two sentences. We link to the original site for the rest. The section is explicitly labeled, so it’s clear that content comes “from other Web sites.”

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