Kevin Rose Runs From the Crowd
Why is Kevin Rose on a publicity binge? In the past two months, the founder of headline-voting site Digg has garnered two magazine covers. There he is, with a smoldering leer on local San Francisco magazine 7×7. The look reminds everyone why Diggnation cohost Alex Albrecht once said that Rose, a prolific dater, has “plowed through everyone in town.” For Inc., Rose participated in a wacky crowd shoot that echoed the Beatles’ “A Hard Day’s Night.” It’s obvious why Rose is a hot commodity: Write about him, and traffic to your magazine’s Web site will soar. (Will he sell print copies? I doubt Digg users visit newsstands.)
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