Lady Gaga's Use of Free Music

February 2, 2010 at 12:03 am PT

While Beyonce and Taylor Swift may have outshone Lady Gaga at the Grammy’s, it doesn’t change the fact that Gaga has become quite a music industry sensation. But similar to what we saw with Mariah Carey, the details behind Lady Gaga’s business model success shows how even today’s superstars are embracing more nuanced business models that make use of free music and focus on selling unique scarcities. When it comes to free music, apparently that’s been a huge part of Gaga getting attention:

In fact, much of Gaga’s audience got her music for free, and legally.

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Tagged with: advertising, Beyonce, digital, economy, entertainment, innovation, Internet, Lady Gaga, Mike Masnick, Mriah Carey, Taylor Swift, TechDirt

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