PR Wire Service to Journalists and Bloggers: We Don't Need You

We received an interesting email today from Business Wire, a press-release wire service that Warren Buffett bought in March 2006. Currently Business Wire is ranked about No. 32 on the Techmeme Leaderboard, which puts it above some top tech blogs (but not ReadWriteWeb, which is ranked No. 6 currently). The email claimed that companies and marketers can use Business Wire to bypass journalists and bloggers to get into key news sources like Techmeme and search-engine results too. Is this true? I think it’s a fair claim–and there’s no reason why Business Wire shouldn’t feature in Techmeme if it is “breaking” news stories or is being linked to by bloggers. In fact it does indeed route around blogs that simply regurgitate PR–which is a good thing in my book!

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