Marvel's New Digital EVP Thinks of Fans

April 25, 2008 at 12:02 am PT

Man, there’s been a lot of comics-related news this week. Marvel Entertainment is keeping it going with its serious push into online territory. Marvel just hired former Sony Pictures Digital EVP Ira Rubenstein to head up its new Global Digital Media Group. With big budget high-profile motion pictures like Iron Man and The Incredible Hulk on tap for this summer, what does Rubenstein have in mind for online?

I spoke with Rubenstein yesterday about his plans. Since he just started his new gig, he wouldn’t get too specific about budgets or plans to launch dedicated web series, but he definitely has the Marvel faithful in mind.

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Tagged with: Chris Albrecht, Incredible Hulk, Iron Man, Marvel Comics, NewTeeVee, Sony Pictures

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