NBC Universal: It's Apple's Responsibility to Stop Piracy

Sometimes you wonder how the folks at NBC Universal get anything accomplished, when they seem totally unable to accept responsibility for the market challenges they face and demand that everyone else fix NBC Universal’s business-model problems. Remember, NBC Universal has been the main supporter of the idea that ISPs should be responsible for stopping any unauthorized transfer of content. But why take chances on having just one outside party prop up your business model? Now, NBC Universal’s “chief digital officer,” George Kliavkoff, is saying that it should be Apple’s responsibility to stop unauthorized usage by building special antipiracy filters into iTunes.

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