Voices, Blogger, Silicon Alley Insider

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Microsoft in Denial: Google Threat Is Classic Disruption

To understand why Google is such a threat to Microsoft–and why Microsoft’s pooh-poohing of this threat is, at best, a smokescreen–you need to understand how technology disruption works. Disruptive technologies do not destroy existing market leaders overnight. They do not get adopted by the entire market at the same time.

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comments so far. Add yours.

  • Joe Gillespie

    True,

    The analog is tape delay:) Ooops I show my age.

    Or the 100th Monkey Syndrome. Darn there I go again.

    I can still recall IBM laughing at Dell in PCs, and Microsoft in Operating Systems.

    We keep saying the same thing, the influencer model matters, albeit as an early majority versus early adopter. .

About Voices

This is a section of the AllThingsD Web site featuring posts that have been curated from around the Web: pieces we’ve read, discussions we’ve followed, stuff we like. Five posts are included here each weekday, but only the headline and the first two sentences. We link to the original site for the rest. The section is explicitly labeled, so it’s clear that content comes “from other Web sites.”

We also solicit original full-length posts and accept some unsolicited submissions. Voices is edited by Beth Callaghan.

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