Microsoft's Grand Theft Auto Exclusive: Is It Worth $25 Million?

The Xbox 360′s exclusive Grand Theft Auto IV add-on, “The Lost and Damned,” debuted yesterday to generally positive reviews. That’s good news for Microsoft–especially considering how much the company paid for rights to the extra downloadable episode.

Seth Schiesel’s New York Times review gives you a good sense for what $25 million buys a console company these days.

“’The Lost and Damned’ suffers from a few curious and unfortunate design decisions–players often have less freedom than in the original–that will probably prompt most to return to the original game after completing the new episode’s main story. But there is no question that it is the most fully realized, thoroughly produced and substantial downloadable add-on yet released for a console game. Anyone who enjoys Grand Theft Auto IV should get it.”

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