Claire Cain Miller, Staff Writer, New York Times

ComScore: We Want Only Women

August 6, 2008 at 12:01 am PT

The fight among women-oriented Web sites will be heating up with a new directive from comScore Media Metrix that could knock Glam Media from the top spot in the women’s category. ComScore, which advertisers depend on to determine Web sites’ traffic, has told Glam and other women’s networks that as of August they cannot count sites in their networks that are not solely for women. If they continue to do so, comScore will no longer include the network in the women’s category.

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Tagged with: advertising, Claire Cain Miller, comScore Media Metrix, Glam Media, metrics, New York Times, traffic, women

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