Mob Rule! How Users Took Over Twitter.

Last August, the people who putatively run Twitter–the small crew that three years ago launched the world’s fastest-growing communications medium–announced a relatively minor change in the way the site functions. The tweak would have a small effect on retweeting, the convention by which Twitter users repost someone else’s informative or amusing message to their own Twitter followers. Retweets start with RT, for “retweet,” and usually cite the first author by user ID.

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