Not Every Cloud Has a Silver Lining

The tech press is full of people who want to tell you how completely awesome life is going to be when everything moves to “the cloud”–that is, when all your important storage, processing and other needs are handled by vast, professionally managed data-centres.

Here’s something you won’t see mentioned, though: the main attraction of the cloud to investors and entrepreneurs is the idea of making money from you, on a recurring, perpetual basis, for something you currently get for a flat rate or for free without having to give up the money or privacy that cloud companies hope to leverage into fortunes.

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