To Fix Itself, Electronic Arts Needs More Than Just Job Cuts

Last year Electronic Arts (ERTS) CEO John Riccitiello told The Wall Street Journal that his company was “boring people to death and making games that are harder and harder to play.” Prophetic words, though no one was listening at EA. In early December, EA said that it was going to miss its revenue target of between $5-to-$5.3 billion for 2008.

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