Walt Mossberg – For iPad and Mobile Devices, a “Port” out of the Norm
The audience for casual games appears to have bought, well, the farm.
Traditional gaming sites are bleeding users, as millions of Web gamers shift their time to social games, such as the massively popular FarmVille. That, coupled with an increasing desire among advertisers to move beyond old-school banner ads, has put the advertising market for online gaming very much in play, said analysts and buyers.
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