Why Dell.com (Was) More Enterprise 2.0 Than Dell IdeaStorm

In my keynote at Web 2.0 Expo New York, I made the comment that, cool as Dell Ideastorm is, the fundamental supply-chain approach behind dell.com is actually a better example of how Web 2.0 applies to the enterprise. I also made the provocative assertion that WalMart is a Web 2.0 company (or at least a model of how Web 2.0 principles apply to the enterprise.) Based on questions I’ve heard since, I thought I should explain further.

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