Parsing Hulu

I am in San Francisco at the ad:tech conference today, and got up early (easy given the time change) to go hear Jason Kilar, CEO of Hulu, give his keynote address this morning. And while I enjoyed the address, I walked away feeling like we didn’t really hear a totally true story about why Hulu is enjoying so much success.

Let me state at the outset, lest the comments to follow read as “bashing” Hulu–I like Hulu as a user and am genuinely impressed with both the product and the business accomplishments Jason and his team have achieved.

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