Alana Semuels, Staff Writer, Los Angeles Times

RushmoreDrive: We Need a Black Google

August 18, 2008 at 12:02 am PT

Is Google too white? No, we’re not talking about the white home page that’s so bright it motivates some people to change its appearance to save energy. We’re wondering if it is too white, as in Caucasian, because so many white people use Google that it returns results that alienate the rest of the population.

Johnny C. Taylor thinks so. In April he launched RushmoreDrive, a search engine that returns results more targeted at the black community (it’s named after the North Carolina street where its offices are).

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Tagged with: Alana Semuels, black community, Caucasian, Google, Johnny C. Taylor, Los Angeles Times, North Carolina, RushmoreDrive, search engine, white

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